Making Ideas Happen Since 2010

We are a company that builds systems covering people, process, and technologies while balancing the tri-factor of sustainability which are people, planet, and profits.

Strategists, Thinkers, Creators, Crafters, Growers, Educators

We are a bunch of people from diverse backgrounds and skillsets who love to dream, imagine, think, innovate, design, organize, implement and operate ecosystems

We are grounded on solving everyday problems

within the ecosystem that we focus and specialize on

About Us

Established in 2010, Idea Company Sdn Bhd has built a robust network of affiliates with expertise spanning the entire agricultural value chain. Our flagship ecosystem, JustGood Group, integrates cutting-edge agricultural technology and sustainable practices to support a network of in-house smart farms (JustGood Roots) and partner farms (JustGood Farm). Together, we deliver chemical-free, sustainable crop production while harnessing technology and the skills of modern farmers for greater efficiency.

Traceability is a cornerstone of our operations, ensuring transparency from farm to fork through platforms like JustGood Grocer and JustGood Meals, offering quality and sustainability to our customers.

What We Do

We create integrated systems by focusing on three core pillars: people, processes, and technologies, ensuring sustainability through a balance of people, planet, and profits.

People

Diverse Group with different backgrounds, skillsets, experiences .

Processes

Continued to be mapped out as we progress.

Technologies

Continuously utilizing existing tools in the market as well as modifying and developing them.

We are innovative

We constantly explore new opportunities to expand and enhance our ecosystems. Our approach is hands-on—demonstrating solutions and guiding partners instead of relying solely on theories or case studies. From concept to execution, we craft systems that address challenges, improve efficiency, and drive impactful results.

We build and manage information systems

We craft powerful management systems that simplify operations and accelerate growth. Our tailored tools deliver data-driven insights, helping businesses stay ahead of the competition while optimizing people, processes, and technology for peak efficiency.

We offer customised consultation services

We don’t just build systems for ourselves; we extend our expertise to empower others. Through tailored consultation services, we deliver practical, tested solutions derived from our own operational success. By drawing on our specialization across three ecosystems, we help businesses unlock potential, streamline operations, and achieve sustainable growth with confidence.

We are a centralised service provider

Through the deployment of experts and relevant systems, we serve as a core service provider for all our ecosystems. We combine key corporate services that benefit businesses within the group for better efficiency. We also outsource business processes.

We seek to build successful business ecosystem portfolios "that challenge the existing status quo" in each area we are operating in.

Ideation and feasibility studies for building and launching start-ups / businesses.

Comprehensive support for corporate services, including HR, finance, logistics, and marketing. We provide strategic decision-making tools to drive business growth and efficiency.

Execution of business operations to help achieve business goals.

Analysing various financial, operations and digital operational models.

At Idea company, we do things differently by showing and guiding partners how to do things rather than telling them based on desktop case studies and analysis. With our strong business and technical underpinnings and operational strength, we’re able to grasp problems as a whole and come up with comprehensive solutions.

-- Zachary Aman, Group Managing Director

What Sets Us Apart

OUR PEOPLE

Our people make all the difference. We are seriously passionate about what we do, and we bring any idea to life. No idea is too small or too big.

OUR APPROACH

We take a hands-on approach – we guide and demonstrate as opposed to advising how to build, operate and excel in the ecosystem.

OUR EXPERTISE

Our team consists of experts across categories; vertically through agriculture, distribution, logistics, supply chain, sales, marketing and merchandising so we can anticipate market demands and respond to meet and exceed expectations.

News & Announcement

Idea Company, MMU embark on smart farming partnership

KUALA LUMPUR: Sabah-based Idea Company Sdn Bhd has signed a Memorandum of Understanding (MoU) with Multimedia University (MMU) to formalise a collaboration on a smart farming programme.

The programme involves utilising farming technology to produce better yields, whilst improving the quality of life for farmers.

In a statement, Idea Company managing director Zachary Aman said the MoU signifies a unique partnership between a private entity and a tertiary institution to produce the next generation of farms and farmers.  He said MMU was a strong and suitable partner for the company in their journey to further develop and strengthen the agricultural ecosystem.

https://www.nst.com.my/news/nation/2022/02/773194/idea-company-mmu-embark-smart-farming-partnership

Idea Company Sdn Bhd signs partner agreement with Hoogendoorn Growth Management for smart precision farming tech, boosting sustainable farming practices.

KOTA KINABALU: Idea Company Sdn Bhd today signed a Memorandum of Agreement (MoA) with Hoogendoorn Growth Management, formalising a partnership agreement that will proliferate the use of smart precision farming technologies for more sustainable practices and approaches in the Malaysian agricultural sector.

The MoA signing between En Zachary Aman, Managing Director of Idea Company Sdn Bhd and Mr Wierd Vonk representing Hoogendoorn, was witnessed by YB Datuk Seri Dr. Ronald Kiandee, Minister of Agriculture and Food Industries and Ms Eva Oskam, Deputy Ambassador and Head of Economic Section of the Kingdom of the Netherlands to Malaysia.

https://borneonews.net/2022/06/10/idea-company-sdn-bhd-signs-partner-agreement-with-hoogendoorn-growth-management-for-smart-precision-farming-tech-boosting-sustainable-farming-practices/

Expert Advisors

We are assisted by a team of Expert Advisors, guiding the Group on knowhows, techniques, equipment, to produce the best for our customers

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Dr. Scott Salzman

Environmental Econometrician

A faculty member at Deakin Business School, an applied statistician, environmental econometrician, numerical modeller, Dr. Scott Salzman’s diverse range of interests in disciplinary and interdisciplinary fields equip him with a unique capacity to assess research problems using a disciplined approach.

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En Mahbob Bin Abdullah

Large-Scale Farm Expert

Having worked at various plantations in Malaysia and overseas, Mr Mahbob has a vastv experience in large plantation set ups and he is actively involved in various boards of Malaysia companies.

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Pn Rokiah Don

Nutrition Specialist

Pn. Rokiah Don is a nutritionist, a council member of the Nutrition Society of Malaysia, and the former Director of Ministry of Health Malaysia. She offers thorough advise on all elements of nutrition and food to promote healthier eating.